Bright.Blue is proud to be joining Elevate 2025, the UK’s leading fitness, health and performance event, held on 18–19 June at ExCeL London. We’re teaming up with Lucozade to showcase the power of connected retail — and how it’s transforming member experiences across the leisure and wellness sector.
A Networked Experience, Across the Show
Our automated retail machines will be live throughout the venue, with one featured prominently at the main entrance — where Lucozade is headline Entrance Sponsor. Visitors will also find us at Booth B03, where we’ll be sharing space with Lucozade to demonstrate how brands and operators can activate retail, media, and digital services in one powerful touchpoint.
What You’ll See
Media-Enabled Machines
High-impact touchscreen kiosks with DOOH advertising, smart product selection, and intuitive checkout.Virtual Product Slots
Go beyond physical inventory. Offer subscriptions, home delivery, or digital products via seamless QR-code handoff.Creative, Campaignable Surfaces
Full-funnel brand storytelling — from attract mode to instant purchase — all customisable via cloud CMS.Live Brand Integration
See how Lucozade is activating the network in real-time with branded creative and product engagement.Real-Time Insights
Explore how operators and brands use live analytics to optimise product mix, media performance, and sales.
Let’s Connect
Booth B03 (with Lucozade)
18–19 June 2025
ExCeL London
Bright.Blue is setting a new standard for connected commerce — delivering choice, flexibility and revenue at scale across gyms, airports, universities and beyond.
Come experience it for yourself.
