Brand Activations

Craft unforgettable moments & win customers' hearts with Experiential Automated Retail

Experiential Marketing Campaigns

Versatile solutions that leverage the power of Automated Retail to create powerful brand moments.

Tailored Solutions

Custom-crafted strategies that transform brand narratives into a personalised customer adventure.

Brand Visibility

Creating tactile visibility for brands, superior to traditional DOOH

Social Media

Telling highly attractive, share-able brand stories that drive organic reach

Experiential Retail

Driving engagement with interactive experiences that engage

What we Offer


Helping LUSH Leap Ahead


LUSH, renowned for its ethically sourced, handmade cosmetics, faced a unique challenge. Having recently ceased their social media presence, the brand sought innovative ways to engage with customers while maintaining their ethos.

Bright.Blue stepped in with a cutting-edge solution, transforming the retail experience.

The Challenge

The primary challenge was to create a brand activation that would not only compensate for the lack of social media reach but also offer an interactive and tactile consumer experience.

This needed to resonate with the brand’s fiercely loyal customer base, while also inviting new customers to discover their offering in a novel, playful way.

The goal was to increase brand visibility and engagement in a cost-effective manner, without the expenses of running a full-scale shop.

The Solution

Bright.Blue developed a state-of-the-art, Unattended Shop Window, which was deployed at King’s Cross Station in London.

This unique installation allowed customers to view products, make purchases directly at the machine, and subscribe to LUSH’s iconic subscription boxes.

The design was focused on user-friendliness, ensuring a seamless shopping experience.

The Results

Social Buzz

Over 250K impressions on user-generated content across platforms

Subscription Uptick

Secured 2,469 new subscription box sign-ups directly at the machines

User Interactions

25,000+ users engaged with the machines. 3 minutes/interaction on average.


20% of engagements resulted in direct sales or subscriptions. 70% new customers.


40% lower operational costs compared to traditional retail outlets

Elevate your Brand Today