We’re excited to announce that Bright.Blue has partnered with The Gym Group and Selecta UK to deploy our next-generation connected retail platform across more than 245 gyms nationwide.
As one of the UK’s leading low-cost fitness operators, The Gym Group is known for delivering high-quality, accessible fitness experiences. Now, with our technology at the heart of its retail offer, members can enjoy seamless access to premium fitness products and accessories, 24 hours a day.
Our solution goes far beyond traditional vending. With a high-impact touchscreen interface, members can browse curated ranges of performance nutrition, hydration, and essential gym items, selecting multiple products and checking out in just a few taps. Featured brands include Huel, Applied Nutrition, Cellucor, Vitamin Well, Barebells, Nocco, and more.
“This collaboration showcases exactly what Bright.Blue was built to do—bring smart, design-led retail into everyday environments where convenience, speed, and experience matter most,” said Jiri Horalek, CEO of Bright.Blue. “We’re proud to see our platform supporting The Gym Group’s vision and Selecta’s operational excellence.”
Each unit also features Bright.Blue’s virtual product slots—a digital-first feature that expands the product catalogue beyond what’s physically stocked. Members can access services like home delivery, subscriptions, or exclusive offers, all from the same interface.
Working closely with Selecta UK, who provide logistics, servicing, and stock management, the rollout ensures every machine is optimised to meet local demand. Through our real-time analytics tools, operators gain visibility into product performance and customer behaviours—enabling more tailored, responsive retail in every location.
“A great member experience is a top priority for us, and we’re always looking at ways to support members in reaching their goals,” said Wendy Kershaw, Head of Central Operations at The Gym Group. “This new solution with Selecta and Bright.Blue gives our members convenient access to top-tier nutrition and accessories—offering a seamless and engaging experience from start to finish.”
“We’re excited to bring Bright.Blue’s technology into this partnership,” added Nick Tremble, New Business Client Solutions Leader at Selecta. “Together, we’re helping The Gym Group elevate their retail offer and create a new revenue channel with minimal operational effort.”
This partnership is a perfect example of how Bright.Blue is enabling brands, operators, and venues to deliver intelligent, automated retail—designed to surprise, convert, and perform.
