In the fast-evolving retail landscape, delivering meaningful customer engagement at scale is no longer a luxury — it’s a necessity. At the intersection of automated retail, DOOH media, and customer experience, Bright.Blue is leading the way with its smart sampling technology—now making an impact in ASDA stores.
In partnership with SV365 Technologies and CPM UK, Bright.Blue deployed a fully interactive sampling vending machine at a high-traffic ASDA location. The machine offered customers a seamless journey: approach, scan a loyalty app, and receive a free sample—no staff, no queues, no friction.
The touchscreen unit doubles as a dynamic advertising surface, allowing brands to engage shoppers at the point of entry while also facilitating instant product trial—a combination that transforms passive footfall into measurable action.
“Our mission at Bright.Blue is to make retail smarter, more engaging, and genuinely useful to both brands and customers,” said Jiri Horalek, CEO of Bright.Blue. “This activation at ASDA shows what’s possible when you combine creativity, technology, and the right partners. It’s a glimpse of how the future of retail can be both efficient and delightful.”
Bright.Blue’s connected platform supports:
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Real-time engagement tracking
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Loyalty app integrations
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End-to-end sampling campaign management
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Scalable deployment across retail estates
Backed by operational infrastructure from SV365 Technologies and experiential support from CPM UK, this activation illustrates a future where unattended retail is not just functional, but strategic.
As retailers and brands look to cut through the noise, Bright.Blue offers a solution that speaks directly to the modern shopper: simple, engaging, and instantly rewarding.
To learn more, visit bright.blue.
